Curation, Not a Guidebook: Why Hareto Chose to Be Selective
Guidebooks list everything. Hareto curates only what we'd recommend. Here's why we chose depth over coverage, and what that means for travelers in Japan.
Hareto Journal
Guides, itineraries, and stories about Japan's best experiences.
The Ethics of Not Listing: How Hareto Treats Spots That Don't Make the Cut
Choosing what not to list is heavier than choosing what to list. Here's how Hareto approaches spots that fall short of our threshold — and why we hold the line.
AI Images and Real Photos: Hareto's Image Policy, Explained
Hareto uses both real photos and AI-generated images. Here's where, why, and how we keep that transparent — because misleading imagery is a kind of misinformation.
Turning Subjective Reviews into Trustworthy Information: Hareto's Method
Every review is one person's subjective experience. But read enough of them carefully, and a venue's real shape emerges. Here's how Hareto turns subjective signal into reliable information.
"I'm Glad I Went": The Only Metric Hareto Optimizes For
Not popularity. Not what's new. Not what photographs well. Hareto's evaluation is built around one question: a week after visiting, are you still glad you went?